Purpose:
Recommends and/or approves communications strategies and other initiatives to set appropriate direction for marketing, branding, advertising, public relations and electronic promotion and communications for the Franklin Food Pantry
Goal:
To continue to develop and implement the evolving marketing and public relations program which responds to changing needs of the Food Pantry. This includes enhancing and communicating the identity of the Food Pantry through the promotion of programs, services, mission, and charitable impact of the Food Pantry to its key market segments throughout the Food Pantry’s service area.
Authority and Relationship:
The Communications Committee is a standing committee of the Board of Directors. Meetings will be held as needed (typically monthly) to perform the functions assigned by the Board. The Committee has the authority to establish ad hoc groups to carry out necessary work. It receives its authority through the Board and its actions are subject to approval of the Board.
Membership and Appointments:
The Chairperson is appointed by the Chairperson of the Board of Directors. Appointments are for a one year term and may be renewed. The Chairperson shall be a member of the Board of Directors. Members of the Committee may come from the Board of Directors as well as the community.
Potential chart of work:
A Strategic Marketing Communications Plan that includes objectives, goals and desired outcomes, and a communications framework that encompasses key message platform and consistent use thereof. The plan must be specific, measurable, attainable, and compatible with organizational strategy.
Marketing and Communications Training that creates an environment where marketing is everyone’s job. In particular, tactics should be used to foster dialogue between Food Pantry staff and members, community, and other constituents so that meaningful communication happens outside of renewal and/or support appeals.
A Public Relations Plan and Program that includes proactive media relations, established crisis communications methodology and protocol, and web presence. It effectively uses broad-reach tools like annual reports, special events (community and facility), testimonials, PSAs and Web communications.
- Assure the Food Pantry has an effective strategic communications plan and evaluate and approve all related communications plans
- Assure the Food Pantry’s mission, key messages, and community benefit are central to all marketing and communications
- Make recommendations to the Board of Directors for necessary funding for all major communications efforts
- Guide regular evaluation of the Food Pantry’s brand identity and all related branding and image building initiatives
- Advise on and support potential public relations opportunities that help build the Food Pantry’s name and recognition in the community
- Create and annually review the Food Pantry Crisis Communication Plan
